What makes a resume stand out? There are many different opinions and answers to this question. Some feel that the most important part of calling attention to a resume is using a nontraditional format, like an eye-catching layout, use of non-standard fonts or colors, and/or inclusion of photos or graphics. Granted, using such creative measures may—in very limited circumstances–be appropriate (in a graphic designer’s resume, for example), but we at The Writers Block know that content is far superior to format.
As technology progresses and job searches continue to transition from traditional mail and in-person delivery of resumes to digital delivery, increasing numbers of companies use applicant tracking software (ATS) systems and databases to gather, store, and rank resumes and job applications. These systems use intricate resume scanning tools that enable businesses to create personalized keyword searches and scoring algorithms that may automatically eliminate applicants that do not mention certain skills. As such, focusing on the content of your resume will give you a better chance for actually getting your resume read by employers.
What’s more, focusing on form rather than function in a resume may lead to rejected, neglected, or partially read resumes. In cases where important information is presented in formats (photos, graphs, depictions of sliding scales, etc.) that the ATS systems can’t read, the information will be ignored.
Even though content trumps format in resume writing, creativity and individuality are still important within the hiring process and should be shown during the interview process. Focus on content within your resume. Make the most important details extremely clear. When you are invited to interview, prepare appropriately and then impress your interviewer with your creative, out-of-the-box thinking.